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Opportunity Section Rework: Practical Updates and New Features

March 11, 2025

We’ve made a series of updates to the Opportunity section in Serenity to help you manage leads and clients more efficiently. Below is an overview of what’s changed and why these new features can streamline your workflow.


Updated Workflow Actions


We’ve introduced more robust and flexible workflow actions for Opportunities. This change allows you to automate how leads move through your sales process.

  • Automated Stage Moves
    Define triggers that move an Opportunity from one stage to another based on status changes, form submissions, or other conditions you set.
  • Targeted Follow-Up
    Schedule messages or tasks to activate automatically when an Opportunity hits a specific milestone or stage.
  • Less Manual Oversight
    Spend less time on data entry by letting the system handle repetitive tasks.


Improved Pipeline Management


Managing your sales funnel should be straightforward. We’ve redesigned the Opportunity pipelines to offer:

  • Clearer Layout
    Easily spot where each Opportunity sits in your process without jumping between multiple pages.
  • Custom Columns
    Adapt the display to match your unique sales approach, with custom columns and labeling.
  • Better Insights
    Identify bottlenecks at a glance and address potential issues sooner.


Enhanced Interface & Navigation


We’ve refined the look and feel of the Opportunity area to make it more intuitive:

  • Simplified Navigation
    Quickly find the pipelines, workflows, and actions you need without hunting through various menus.
  • Faster Bulk Actions
    Manage multiple Opportunities at once, whether you’re updating stages or assigning tasks.
  • Reduced Clicks
    Perform common tasks (like creating an Opportunity or editing details) in fewer steps.


How To Explore The Changes


These changes are already live in your Serenity account. Once you log in:

  1. Visit the Opportunity Section – You’ll see the new layout, including the reorganized pipelines and workflow options.
  2. Explore Updated Actions – Set up or adjust automations that will move Opportunities between stages or trigger follow-ups.
  3. Customize Your View – Reorder columns or rename stages to fit how you do business.

Tooltips and on-screen prompts should help you become familiar with the layout and capabilities. If you need more details, check out the help docs or contact our support team.


Feedback and Next Steps


We appreciate any feedback you have about these updates. If there’s something you’d like to see improved or expanded, let us know through the usual support channels or our user community. We plan to keep refining these features based on your needs.

Thank you for using Serenity. We hope these improvements make it easier and quicker to handle your day-to-day work, so you can focus on what matters—growing your business.

Disclaimer: This publication and the information included in it are not intended to serve as a substitute for consultation with business consultants and professionals. Specific business, financial, legal issues, concerns and conditions always require the advice of appropriate professionals. Any opinions expressed are solely those of the participant and do not represent the views or opinions of this company.

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